Packages hide an army of motivators, persuaders, and decision makers. Packages are so commonplace we fail to realize their immense impact. Find that packaging doesn't merely contain new products — it creates them. Discover that for many products, the package IS the product.
This fast-paced video is essential for marketing classes and consumer education. It will change how you view packages — and marketing.
Learn:
- Package labels are filled with words, but reading is one of the LAST things consumers do with a label.
- A package is far more than a container. Packaging can actually create a product.
- Change the package and you can change how consumers judge the product. Even the effectiveness of drugs changes with the packaging.
- Learn about color blocking. Discover why products proudly display "team colors" on the grocery shelves.
- What does laundry detergent have in common with cough syrup?
- A package is not merely a can or box. Some packages you carry, others you walk into. Think of a shopping center as a package for stores.
- Think of a restaurant as a package for the dining experience. How does the "package" influence the meal?
- Can people be packaged just like soap and cookies?
