Students learn the traditional four Ps of marketing strategy - product, place, price and promotion - and more importantly, how a focus consumer is at the core of them all. With pertinent examples from popular, everyday brands, students gain an understanding of how pricing strategies really work, how marketers target different consumers with identical products, and where positioning and branding meet profit.
Learn:
- Understand marketing by looking at everyday items such as milk, cola, drinks, blue jeans, and breakfast cereals.
- Women's clothing does not come in standard sizes. What does this have to do with marketing?
- Most people think restaurants are in the food business. Not a marketer.
- Learn why ads for prescription drugs flood the airwaves.
- Apply basic marketing concepts to sports and learn what is the "product" of a basketball franchise?
- Seeing how the lowly "tennis shoe" became a closet full of expensive "athlete shoes."
