This primer in visual literacy contains more than a hundred photographs and drawings. Students can use the program at their own pace or teachers can use it for classroom presentations - a very flexible learning tool.
It teaches the true fundamentals of visual design in seven sections: lines, shapes, angles and curves, rhythm, proportion and scale, balance, and groups and colors.
Users learn that visual design is not about following rules; it’s all about emotions. Even a simple line “speaks” and that horizontal, vertical, and diagonal lines each send differing emotional messages.
- Why are most books, printed pages, rugs, photographs, and video screens rectangles instead of squares?
- What is the “feeling” and “meaning” differences between an angle and a curve? How does this relate to visual design for products, fashion, architecture, and interiors?
- Viewers know they like rhythm in music, but what about visual rhythm? Viewers learn the “secret” of rhythm -- repetition with variety.
- What is a motif and how can it be used in design for clothing and room interiors?
- See how proportion, balance, and scale are part of any visual design from public monuments to dining rooms.
