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24 results found.
Can I Make It On My Own?
(2 DVDs)
No Scripts, No Actors, Just Real Life
In this new two-part DVD series, eight young adults tell the stories of how they are trying to make it on their...
Format: Video
Captions:
ID: CW-1384-13
Supermarkets
Aisles of Persuasion
How does a quick trip to the grocery store turn into an hour-long cart-filling spree? Teach your students how stores persuade us to buy more with...
Format: Video
Captions:
ID: LS-1273-12
Buying into Brand Marketing
Shaping Your Perceptions
Hundreds of our daily decisions are influenced by brand marketing.
Discover what a brand is and how marketing shapes its identity.
Learn about brand...
Format: Video
Captions:
ID: LS-1244-12
Problem Solving Process, The
Taming the Tiger
By the end of this program, students will have a six-step process to tackle any problem--whether it’s delivering a paper when the printer breaks or...
Format: Video
Captions:
ID: LS-1148-11
Using Credit Cards Wisely
Take Charge!
With one swipe of a credit card you can purchase just about anything - even if you can't really afford it! But you can protect yourself as you conquer the...
Format: Video
Captions:
ID: LS-1256-10
Understanding Credit Basics
Know The Score!
Viewers learn:
What credit is and how it is used
Why a credit score is important
If it is it OK to have no credit
What types of...
Format: Video
Captions:
ID: LS-1194-10
Know Your Consumer Rights
(and Responsibilities)
Is the customer always right? Maybe not… but as a consumer you do have certain rights. Smart consumers are aware of these rights and understand the...
Format: Video
Captions:
ID: LS-1201-10
Blind Spots and Biases
Hidden Forces That Shape Your Decisions
We use mental shortcuts every day to help us make decisions, and often we don't even realize it. This program explores five mental shortcuts, or "blind...
Format: Video
Captions:
ID: LS-1181-10
Marketing's 4 Ps
The Consumer Angle
Students learn the traditional four Ps of marketing strategy - product, place, price and promotion - and more importantly, how a focus consumer is at the...
Format: Video
Captions:
ID: LS-1237-09
Consumer And The Planet, The
Learn how small, everyday actions can conserve energy sources, reduce your carbon footprint, and even save money in the process.
This video deciphers...
Format: Video
Captions:
ID: LS-1319-09
Communication in a Wired World
Be Smart, Be Safe
Online and mobile technologies profoundly influence how we read and write, learn and work. Online behavior follows us all through our schooling and...
Format: Video
Captions:
ID: LS-1324-09
Dollars and Sense: Lifestyle
(5 software CDs)
Interactive Software for Windows and Macintosh. Five comprehensive software titles that help teach your students the ins and outs of living on their own: ...
Format: Software
ID: CW-5513-09
Dollars and Sense: Money
(5 software CDs)
Interactive Software for Windows and Macintosh This series includes five comprehensive, interactive software titles that help teach your students positive...
Format: Software
ID: CW-5519-09
You Decide: Budgeting, Credit, & Transportation set
(3 DVDs)
In this personal finance video series, your students will meet four young adults with some important...
Format: Video
ID: CW-5508-09
Persuasion In Everyday Life
Viewing Persuasion in Everyday Life is like holding a mirror up to your mind. Use it to explore five often hidden forces that shape beliefs and...
Format: Video
Captions:
ID: LS-1311-07
How Consumers Decide
Advertisers know the shortest route to the pocketbook runs straight through the heart and that murky jungle called the subconscious.
Are hidden...
Format: Video
Captions:
ID: LS-1305-07
Help! They Stole My Name!
The Impact Of Identity Theft
What is identity theft? Can it happen to me? How likely is it that it will? What can I do if it does happen? We talked to actual identity theft victims...
Format: Video
Captions:
ID: LS-1304-07
Positioning
How Advertising Shapes Perception
Contemporary advertising seldom demonstrates why one brand is superior, or constructs logical arguments to sway buyers. Advertisers today position instead...
Format: Video
Captions:
ID: LS-1281-04
Why You Buy
21st Century Advertising
Advertising once aimed to persuade or claim product superiority. But today's ads often make no claims for the product and use subtle tactics to get around...
Format: Video
Captions:
ID: LS-1255-02
Merchandising
The Store as Persuasion
A well-merchandised retail store is a finely tuned selling machine. The video shows consumers how to "read" the selling environment and teaches students...
Format: Video
Captions:
ID: LS-1262-02
Packaging
The Science of Temptation
Packages hide an army of motivators, persuaders, and decision makers. Packages are so commonplace we fail to realize their immense impact. Find that...
Format: Video
Captions:
ID: LS-1251-01
Perception
The Art of Seeing
How can two people see the same event and make completely opposite judgments about it? Do you think we see the world in much the same way as a...
Format: Video
Captions:
ID: LS-1210-97
Media: Truth or Fiction?
How do you defend against misused statistics? Numbers can appear convincing-in news reports, TV shows, advertisements, political speeches and magazine...
Format: Video
Captions:
ID: LS-1209-97
Why Ads Work
The Power of Self-Deception
The most important words in advertising are the ones you don't see or hear.
Why Ads Work proposes that ads rarely lie, they merely allow plenty of room...
Format: Video
Captions:
ID: LS-1199-96
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