Students learn the traditional four
Ps of marketing strategy - product,
place, price and promotion - and more
importantly, how a focus consumer
is at the core of them all.
With pertinent examples from
popular, everyday brands,
students gain an understanding of how
pricing strategies really work, how
marketers target different consumers
with identical products, and where
positioning and branding meet profit.
Learn:
- Understand marketing by looking at everyday items such as milk, cola, drinks, blue jeans, and breakfast cereals.
- Women's clothing does not come in standard sizes. What does this have to do with marketing?
- Most people think restaurants are in the food business. Not a marketer.
- Learn why ads for prescription drugs flood the airwaves.
- Apply basic marketing concepts to sports and learn what is the "product" of a basketball franchise?
- Seeing how the lowly "tennis shoe" became a closet full of expensive "athlete shoes."
Running time: 25 minutes
Copyright 2009 Learning Seed
