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How Clothing Is Sold
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Fashion Merchandising
The video recognizes that the best way to sell clothing is to move beyond fashion into branding and licensing. The video explores modern merchandising strategies. Learn that even the simple act of buying a t-shirt is part of a complex chain of decisions. Discover how branding might spell the "end of fashion." Learn why the designer Armani observed, "It is no longer fashion that matters, but rather the fashion NAME. The product is secondary." Viewers observe the difference between the garment industry and the fashion business and also learn how the Internet could introduce the era of "mass customization."
Runtime: 20 minutes
Copyright 2003 Learning Seed
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| | DVD | | SKU: | LS-1264-03-DVD | | Description: | ISBN: 0-917159-67-5 | | Weight: | 1 lbs. | | Price: | $99.00 | |
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2000 Years Of Clothing Poster: From the fall of Rome through the invention of microfibers, take a visual journey through two thousand years of clothing! This valuable reference places milestones in textile technology and fashion innovation within a historical context on this large, full-color poster.
From the fall of Rome through the invention of microfibers, take a visual journey through two thousand years of clothing! This valuable reference places milestones in textile technology and fashion innovation within a historical context on this large, full-color poster.
24”x 36”, lightly laminated
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Clothing Care: Teach the basics of cleaning and caring for clothing. Go behind the scenes at a dry cleaner, learn some secrets of spot removal, explore detergents and laundry additives, and see how to interpret care labels on garments.
A classic favorite has
been revised!
Teach the basics of
cleaning clothes so
that they wear out on
you, instead of in the
machine. Watch
step-by-step
instructions on
sorting,
washing and
drying
clothes. Take
your
students
behind the
scenes at a
dry cleaner
to
discover
it’s not really dry at all.
Learn basic
techniques for stain removal, and
see how to interpret care labels on
garments. Discover which laundry
additives are worthwhile, and see
how detergent cleans not by
penetrating fabric, but by “making
water wetter”. Show how to use
bleach and avoid garment damage,
and how to iron and store clothing
after it’s clean.
Explore:
• Does it matter if you use a front
loading or a top loading washer
and dryer?
• How often should you wash
clothing and linens?
• What kind of preparations do you
need to make before cleaning
your clothes?
• Do home dry cleaning kits
really work?
• Laundry additives,boosters, stain
removers, antistatic treatments.
Do they help clean or are they
marketing gimmicks?
• What are fabric softeners? Do
they work, and how can you
select the best?
• What’s the best way to clean
wool and garments that require
gentle handling?
Runtime: 25 minutes
Copyright 2007 Learning Seed
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How Clothing Is Made: Take your students behind the scenes in the garment industry. Join our video crew to visit Henry-Lee Apparel in Chicago, a family business that makes over five hundred styles a year for six brand lines. Follow each step of garment production from raw fabric to its delivery to the retail outlet. Learn the role of the designer, pattern maker, marker, spreader, and cutter. See how progressive bundling and whole garment manufacturing differ. Learn how a small garment maker can compete in the global economy.
Recommended by School Library Journal
A Garment Industry Field Trip
Take your students behind the scenes in the garment industry. Join our video crew to visit Henry-Lee Apparel in Chicago, a family business that makes over five hundred styles a year for six brand lines. Follow each step of garment production from raw fabric to its delivery to the retail outlet. Learn the role of the designer, pattern maker, marker, spreader, and cutter. See how progressive bundling and whole garment manufacturing differ. Learn how a small garment maker can compete in the global economy.
- Watch a design team work with fabrics to create an idea for a style that fits in one of the Henry-Lee brands.
- See a designer work solely with fabric and a dress form to create what looks amazingly close to a stylish garment.
- Follow the design process as a sample is created for each adopted style from a hand made pattern.
- Learn about the efficient "cut to order" system that allows Henry-Lee to sell first and mass produce later.
- Listen as a garment is priced out based on the knowledge that it will require 55 separate operations demanding over two hours of hand labor.
- Watch how a production pattern is created and graded for each size.
- See a marker created to insure the fabric is cut without waste.
- See the fabric cut using both the traditional hand cutting and more advanced laser technology.
Runtime: 18 minutes
Copyright 2004 Learning Seed
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Why Shirts Have Buttons: Many histories of clothing give a century-by-century account of what people wore. We have a better idea start with what we wear right now and trace it back to its often fascinating and entertaining beginnings.
Telly Award Finalist and recommended by Booklist and School Library Journal
The Origins Of Clothing
Many histories of clothing give a century-by-century account of what people wore. We have a better idea start with what we wear right now and trace it back to its often fascinating and entertaining beginnings.
Discover: Why shoelaces were once a political statement, how military technology influenced men's fashions, how the wristwatch changed from female jewelry to a male status symbol, why today's clothing has so many useless buttons, how button down collars were invented to help a sport, why brides wear elaborate gowns, and how the Audubon society was founded to resist a fashion craze.
Runtime: 23 minutes
Copyright 2002 Learning Seed
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