Recommended by School Library Journal

21st Century Advertising

If your advertising videos were produced back in the 20th century, it's time to update and discover Why You Buy: 21st Century Advertising. Advertising once aimed to persuade or claim product superiority. But today's ads often make no claims for the product and use subtle tactics to get around our substantial defenses against commercial arm twisting.

This new video looks at person-to-person selling, direct mail, ads and emotions, and TV commercials to reveal how they sneak under our persuasion radar.

- Person to person selling: Watch a phone call in which an unsuspecting homeowner agrees to a sales call without realizing he a target of a pitchman.
- Direct mail advertising: Examine a bushel of "junk mail" in search of a sneaky sell.
- Television commercials: Learn that music and entertainment are disguises ads wear to bypass your persuasion barrier.
- Advertising tomorrow: Learn how the Internet can now integrate ads into programs.

Runtime: 23 minutes

Copyright 2002 Learning Seed

tags: consumer skills