Free Resource: Teaching Guide (PDF)

The Science Of Temptation

Packages hide an army of motivators, persuaders, and decision makers. Packages are so commonplace we fail to realize their immense impact. Find that packaging doesn't merely contain new products — it creates them. Discover that for many products, the package IS the product.

This up-to-date and fast paced video is essential for marketing classes and consumer education. It will change how you view packages — and marketing.


Learn:
- Package labels are filled with words, but reading is one of the LAST tings consumers do with a label.
- A package is far more than a container. Packaging an actually create a product. Consumers often fail to separate from the product.
- Change the package and you can change how consumers judge the product. Even the effectiveness of drugs changes with the packaging.
- Learn about color blocking. Discover why products proudly display "team colors" on the grocery shelves.
- What does laundry detergent have in common with cough syrup?
- A package is not merely a can or box. Some packages you carry, others you walk into. Think of a shopping center as a package for stores.
- Think of a restaurant as a package for the dining experience. How does the "package" influence the meal?
- Can people be package just lake soap and cookie?

Runtime: 20 minutes

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