What Marketers Know
Take a video trip to a supermarket to observe what marketers know about consumer behavior. Viewers learn how supermarkets are programmed to encourage shoppers to buy the most profitable foods. Explore how every detail of a store, from the size of the shopping carts to the color balance of the lighting in the produce department is a marketing tactic. Viewers learn about continuity offers, bounce patterns, variable margin pricing, slotting allowances, shelf talkers, tie-ins, shelf hangers, and the "rule of nines."
Learn:
- Continuity offers, bounce patterns, variable margin pricing, slotting allowances, shelf talkers, tie-ins shelf hangers, and the rule of nines.
- That every detail of a store from the size of the shopping carts to the color balance of the lighting in the produce department is a marketing tactic.
- Study shelf displays to understand color as a signal, and how shelf position influences sales.
- How carefully orchestrated displays can increase sales, even without promising a reduced price.
- The real reason behind "frequent shopper" cards and the tricks of the "front end."
- The value of the unit pricing and discover some surprising "tricks of trade."
Runtime: 24 minutes
Copyright 2003 Learning Seed
