This program has been replaced by "Supermarkets: Aisles of Persuasion."
Click the link above to read a full description of the new program.
Recommended by School Library Journal
Take a video trip to a supermarket to observe what marketers know about consumer behavior. See how store design encourages shoppers to buy the most profitable foods. Explore how every detail - from the size of shopping carts to the lighting in the produce aisle - is a marketing tactic. Study shelf displays to understand color as a signal, and how shelf position influences sales. Learn about continuity offers, bound patterns, variable-margin pricing, slotting allowances, shelf talkers, tie-ins, and the "rule of 9s."
Runtime: 24 minutes
Copyright 2003 Learning Seed
