| Photo |
Product |
Description |
Item |
More Info |
| How Consumers Decide |
2007! Advertisers know the shortest route
to the pocketbook runs straight
through the heart and that...
|
LS-1305-07 |
|
| Persuasion In Everyday Life |
2007! Viewing Persuasion in Everyday Life
is like holding a mirror up to your
mind. Use it to...
|
LS-1311-07 |
|
| Positioning |
Contemporary advertising seldom demonstrates why one brand is superior, or constructs logical arguments to sway buyers. Advertisers today...
|
LS-1281-04 |
|
| Supermarket Persuasion |
Take a video trip to a supermarket to observe what marketers know about consumer behavior. Viewers learn how supermarkets are programmed to...
|
LS-1273-03 |
|
| Merchandising |
A well merchandised retail store is a finely tuned selling machine. The video shows consumers how to "read" the selling environment and teaches...
|
LS-1262-02 |
|
| Why You Buy |
If your advertising videos were produced back in the 20th century, it's time to update and discover Why You Buy: 21st Century...
|
LS-1255-02 |
|
| Packaging |
Packages hide an army of motivators, persuaders, and decision makers. Packages are so commonplace we fail to realize their immense impact. Find...
|
LS-1251-01 |
|
| Brand Marketing |
Are we branded for life? Branding is a revolution in marketing as well as a shift in how we view the world. Marketers create a world in which...
|
LS-1244-00 |
|
| That's Marketing! |
What is marketing and what tools does it use? Learn about segmentation, market research, branding, packaging, variable pricing, and...
|
LS-1237-99 |
|
| Media Truth Or Fiction |
How do you defend against misused statistics?
|
LS-1209-97 |
|
| Why Ads Work |
This video argues that the most important words in advertising are the ones you don't see or hear. Ads are carefully crafted to allow viewers...
|
LS-1199-96 |
|
| Invisible Persuaders |
We make decisions based on clues, but we're not always aware which clues we use. Professional persuaders know -- marketers, sales people,...
|
LS-1167-94 |
|
