NEW! Students learn the traditional four Ps of marketing strategy - product, place, price and promotion - and...

Contemporary advertising seldom demonstrates why one brand is superior, or constructs logical arguments to sway buyers. Advertisers today...

Take a video trip to a supermarket to observe what marketers know about consumer behavior. Viewers learn how supermarkets are programmed to...

A well merchandised retail store is a finely tuned selling machine. The video shows consumers how to "read" the selling environment and teaches...

If your advertising videos were produced back in the 20th century, it's time to update and discover Why You Buy: 21st Century...

Packages hide an army of motivators, persuaders, and decision makers. Packages are so commonplace we fail to realize their immense impact. Find...

Are we branded for life? Branding is a revolution in marketing as well as a shift in how we view the world. Marketers create a world in which...

How do you defend against misused statistics?

This video argues that the most important words in advertising are the ones you don't see or hear. Ads are carefully crafted to allow viewers...

We make decisions based on clues, but we're not always aware which clues we use. Professional persuaders know -- marketers, sales people,...