| Photo |
Product |
Description |
Item |
More Info |
| Blind Spots & Biases: Hidden Forces That Shape Your Decisions |
2010 Explore five mental shortcuts, or "blind spots" we use everyday: Expectation, Belief, Availability, Anchors,...
|
LS-1181-10 |
|
| Marketing's 4 Ps: The Consumer Angle |
Students learn the traditional four Ps of marketing strategy - product, place, price and promotion - and more importantly, how a focus consumer is...
|
LS-1237-09 |
|
| How Consumers Decide |
BEST SELLER Which leads our decision making –
the heart or the mind? Is one a
leader while the other...
|
LS-1305-07 |
|
| Persuasion In Everyday Life |
Explore five often
hidden forces that shape beliefs
and judgments.
|
LS-1311-07 |
|
| Teaching Media Literacy: Asking Questions |
This simple and highly effective approach is reinforced by insights and observations from professionals in the media literacy movement.
|
ME-5530-06 |
|
| Understanding Media Literacy |
This program raises more questions than it answers, which prompts students to question the messages they are bombarded with daily.
|
ME-5531-06 |
|
| Positioning |
Contemporary advertising seldom demonstrates why one brand is superior, or constructs logical arguments to sway buyers. Advertisers today...
|
LS-1281-04 |
|
| Supermarket Persuasion |
Take a video trip to a supermarket to observe what marketers know about consumer behavior. Viewers learn how supermarkets are programmed to...
|
LS-1273-03 |
|
| Merchandising |
A well merchandised retail store is a finely tuned selling machine. The video shows consumers how to "read" the selling environment and teaches...
|
LS-1262-02 |
|
| Why You Buy |
If your advertising videos were produced back in the 20th century, it's time to update and discover Why You Buy: 21st Century...
|
LS-1255-02 |
|
| Packaging |
Packages hide an army of motivators, persuaders, and decision makers. Packages are so commonplace we fail to realize their immense impact. Find...
|
LS-1251-01 |
|
| Brand Marketing |
Are we branded for life? Branding is a revolution in marketing as well as a shift in how we view the world. Marketers create a world in which...
|
LS-1244-00 |
|
| Media Truth Or Fiction |
How do you defend against misused statistics?
|
LS-1209-97 |
|
| Why Ads Work |
The most important words in advertising are the ones you don't see or hear. Ads are carefully crafted to allow viewers to deceive themselves.
|
LS-1199-96 |
|
| Invisible Persuaders |
We make decisions based on clues, but we're not always aware which clues we use. Professional persuaders know -- marketers, sales people,...
|
LS-1167-94 |
|
