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Photo Product Description Item More Info
  The Problem Solving Process: Taming the Tiger NEW! Discover how to tackle any problem with a six-step problem solving process.
LS-1148-11  
  Blind Spots & Biases: Hidden Forces That Shape Your Decisions Explore five mental shortcuts, or "blind spots" we use everyday: Expectation, Belief, Availability, Anchors, and Imitation.
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  Persuasion In Everyday Life Explore five often hidden forces that shape beliefs and judgments.
LS-1311-07  
  Positioning

Contemporary advertising seldom demonstrates why one brand is superior, or constructs logical arguments to sway buyers. Advertisers today...

LS-1281-04  
  Why You Buy

If your advertising videos were produced back in the 20th century, it's time to update and discover Why You Buy: 21st Century...

LS-1255-02  
  Merchandising

A well merchandised retail store is a finely tuned selling machine. The video shows consumers how to "read" the selling environment and teaches...

LS-1262-02  
  Packaging

Packages hide an army of motivators, persuaders, and decision makers. Packages are so commonplace we fail to realize their immense impact. Find...

LS-1251-01  
  Brain Traps

There are no "viewers" for Brain Traps, only participants. This highly involving video presents a series of seemingly simply but frustrating...

LS-1222-98  
  Media Truth Or Fiction

How do you defend against misused statistics?

LS-1209-97  
  Invisible Persuaders

We make decisions based on clues, but we're not always aware which clues we use. Professional persuaders know -- marketers, sales people,...

LS-1167-94  
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