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Marketing & Persuasion - The Influences of Marketing & Advertising  
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  Buying Into Brand Marketing: Shaping Your Perceptions NEW! Helpful tips show your students how to look beyond the brand to help make smart turns in the maze of consumer...
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  Supermarkets: Aisles of Persuasion NEW! See how stores persuade us to buy more with strategic store layouts, tricky sale signs, and those extra big...
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  Marketing's 4 Ps: The Consumer Angle Students learn the traditional four Ps of marketing strategy - product, place, price and promotion - and more importantly, how a focus consumer is...
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  How Consumers Decide

BEST SELLER Which leads our decision making – the heart or the mind? Is one a leader while the other...

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  Why Ads Work

The most important words in advertising are the ones you don't see or hear. Ads are carefully crafted to allow viewers to deceive themselves.

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