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  Budgeting Basics

NEW & REVISED! The budgeting favorite "User-Friendly Budgeting" has been revised!

LS-1228-08  
  Buying And Selling

NEW! Who's behind the remarkable system that supplies shirts, as well as food, shelter, and most other desire...

LS-1317-08  
  Clothing Care 2007! Teach the basics of cleaning and caring for clothing. Go behind the scenes at a dry cleaner, learn...
LS-1169-07  
  Help! They Stole My Name!

2007! What is identity theft? Can it happen to me? How likely is it that it will? What can I do if it...

LS-1304-07  
  Banks: A User's Guide

Banks are more than just “where the money is”. They offer a wide array of sometimes confusing financial services. Banks: A User’s Guide helps...

LS-1291-06  
  What Is a Price?

Everything has a price tag. But who sets all these prices? What hides behind a price tag? How does price control your life?

LS-1301-06  
  Positioning

Contemporary advertising seldom demonstrates why one brand is superior, or constructs logical arguments to sway buyers. Advertisers today...

LS-1281-04  
  Stock Market Basics

This program is about the basics of the stock market. What is the difference between a stock and a bond? Where does your money go when you buy...

LS-1278-04  
  The Invisible Hand

Economics is a study of how we use opportunities, spend time, make choices, respond to incentives, and share limited resources. Join us in this...

LS-1276-04  
  Supermarket Persuasion

Take a video trip to a supermarket to observe what marketers know about consumer behavior. Viewers learn how supermarkets are programmed to...

LS-1273-03  
  Charge It!

Teach how to read a credit card statement, how to protect your consumer rights, how to avoid credit card theft, and how to resolve billing...

LS-1256-02  
  Merchandising

A well merchandised retail store is a finely tuned selling machine. The video shows consumers how to "read" the selling environment and teaches...

LS-1262-02  
  Why You Buy

If your advertising videos were produced back in the 20th century, it's time to update and discover Why You Buy: 21st Century...

LS-1255-02  
  Money And Values

Our early money education is often burdened with emotional baggage of fear, envy, shame and guilt. Here's a video that explores attitudes about...

LS-1253-01  
  Packaging

Packages hide an army of motivators, persuaders, and decision makers. Packages are so commonplace we fail to realize their immense impact. Find...

LS-1251-01  
  A Penny Saved

Do your students understand the power of compound interest or the ability of money to grow with time? Show them that even the lofty goal of...

LS-1246-00  
  Brand Marketing

Are we branded for life? Branding is a revolution in marketing as well as a shift in how we view the world. Marketers create a world in which...

LS-1244-00  
  That's Marketing!

What is marketing and what tools does it use? Learn about segmentation, market research, branding, packaging, variable pricing, and...

LS-1237-99  
  Why Ads Work

This video argues that the most important words in advertising are the ones you don't see or hear. Ads are carefully crafted to allow viewers...

LS-1199-96  
  How People Are Paid

An introduction to the world of paychecks, deductions, and benefits. The video explains the FICA deduction and outlines the benefits provided...

LS-1170-94  
  Invisible Persuaders

We make decisions based on clues, but we're not always aware which clues we use. Professional persuaders know -- marketers, sales people,...

LS-1167-94  
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